Document Your Processes and Finally Build Your Franchise!

FRANCHISE IMAGEIn my most recent writing dated April 10, 2018, I talked about how to get buy-in on writing and using processes.  We all know why this is important…not just from an accountability standpoint but from the view of getting YOUR way of doing business” documented so it’s repeatable.  In other words, Building Your Franchise.

TSI has spent a great deal of time studying the dynamics that go into documenting your franchise.  We understand it is one thing to say you need to document your processes but an entirely different proposition to actually get it done.  We have helped many of our clients get their processes down and what follows are what we have determined to be the easiest and most efficient ways.

So here are our ideas! Let us know what you think.

Continue reading
574 Hits

How to Finally Get Buy-In on Writing and Using Processes

CREATE WORKFLOWS PROCESSESWith CRM technology becoming more and more robust, written processes and workflows that are integrated into your CRM can be an invaluable tool to keep moving things forward and to track what has been done for your clients.  Writing and inputting processes into your CRM can be an onerous task in itself.  Going through your firm’s processes and figuring out how if-then logic trees will integrate with your CRM can drive some people mad.  However, we have found one of the biggest hurdles is to get everyone to use the processes once they are in the CRM. 

Owners are sometimes the worst offenders in failing to use the CRM processes because you know what needs to be done and you know how to do it.  However, there are some tools that we use to ensure that your team continues to use processes you’ve developed.

Invite everyone that will be assigned a task in a process to collaborate when it is written.  One of the best ways to get buy-in is to have everyone that will take part in any process help develop and write it.  People are more likely to continue to use a tool if they participated in its development.  They have already invested a good deal of time into it during the development phase and they want to make that effort meaningful and not forgotten. 

Assign a point-person for each process.

Continue reading
489 Hits

10 Years, 10 Truths - Number 10 OR Spend money on technology and then spend money on an expert to help you learn it, integrate and get the most from it

10 Years, 10 Truths – Number 10 OR Spend money on technology and then spend money on an expert to help you learn it, integrate and get the most from it

So, here I am. Truth number 10. I have had so much fun writing these and I hope you have picked up a tip or two.

My final truth has to do with technology and how you use it. As any of you who have been in this business for more than 10 years know, the technology related to the Financial Planning and Investment arena has probably changed more over this timespan than anything else. Ten years ago, there weren’t very many choices. Now there are so many, sometimes it is head-spinning. However, as we also know, it is technology that will play a bigger and bigger role in your firm, both from an internal aspect as well as with your clients.

Within my “family” of clients, I would say the number one complaint I get is about technology. The advisor has purchased new technology and now there is buyer’s remorse. About 90% of the time, it is because the owner of the firm did not make training a priority. Someone bought it, integrated it, got everyone a password and off they went. So now, in most cases, they are only using maybe 25% (on the high side) of the capabilities of the technology.

One thing you can sure of going forward. The technology is going to get more robust, not less. So, when you purchase and integrate the new technology, have a training plan in place and make it mandatory. Talk about how everyone in the firm will use the technology so it’s consistent from the onset. This, as you well know, is a big monetary investment. Make sure you act like it is!

If you really want to get the most from your technology, I HIGHLY recommend you reach out to Jennifer Goldman at MyVirtualCOO (www.myvirtualcoo.com). Jennifer can help you work smarter, not harder by optimizing the selection and use of your tech, integrations and providers.

So, again, here I am at the end of “10 Years, 10 Truths”. If you want to see any you may have missed, just go to my blog on my website (https://thestrategicimplementer.com/index.php/blog). There is also a pdf out there with all of them listed.

Thanks for listening and please provide me with feedback if you so choose.

5419 Hits

10 Years, 10 Truths - Number 5 OR Why You Must Have Weekly Staff Meetings

When I begin work with a new consulting client, I spend many hours getting to know the firm, the owners and the staff. Many times I am told by all involved the communication within the firm is bad. Then, my next questions is “do you hold weekly staff meetings” and I am constantly amazed at how many times I hear the word “No”.

When a team gets together and discusses things such as upcoming meetings, issues, concerns, where they stand on various projects, etc., it refocuses the team each week on the important work for that week and beyond. Having staff meetings every week can not only set the tone for everyone in the office for the upcoming week, it has a way solidifying the mentality that everyone is an important part of the team. All of our clients have regular staff meetings EVERY week. Some of our clients like to start a staff meeting off by going around the room and having each employee talk about something they are excited or grateful for that week. Ron Roge of R.W. Roge and Company (www.rwroge.com) says this “puts people in a positive state of mind.” Specifically speaking about the importance of starting the meeting off right, “Your mind has a tendency to go to the negative. When you think about what you are excited about, you have to push out the negativity. It sets the tone for the meeting, the day, and the rest of the week.”

The bare bones of a staff meeting usually include talking about issues that came up in the previous week, going over upcoming meetings and what prep needs to be done, and what everyone should be focusing on for the week.

Denise Davies, COO of Frisch Financial (www.frischfinancial.com), says, “Without a staff meeting, the CRM is useless. Staff meetings enhance the value of the CRM because no one in the firm is reading all the notes that are put in. It’s just not possible.” As far as morale in the office goes, Ms. Davies continues, “It gives everyone ownership and they feel included and are important to the team.”

The best staff meetings are light and can border on being fun because it can be a time for everyone on the team to catch up with one another. However, the leader of the staff meeting should have an agenda EACH WEEK and will adjust the course if the meeting is getting off track. Many of the owners of firms that we work with often only attend a portion of their staff meetings, or choose to exclude themselves all together. The staff meeting should be able to run without you, the owner of the firm.

Give us a call if we can help you construct or improve your firm’s staff meetings.

4975 Hits

Do You Know What Your Mission Is?

Do You Know What Your Mission Is?

What is it? Why do you need one? How do you go about getting one in place?

Your mission statement communicates the soul of your firm to many different audiences. To your prospective clients, it drives home the fact that you are serious about adding value and positive outcomes to their lives. To your staff, it reminds them every day why they are doing what they do and how important their contribution is. Most importantly, to you, it should serve as a guideline. When new opportunities come your way, you should remind yourself of your mission statement and ask yourself if this opportunity is in line with where you want your firm to go.

How do you arrive at your mission statement? Your mission statement is something that comes from your heart and your head. It's a combination of intellect and emotion. It is the phrase that articulates why you got into to this business, why you want to be a fiduciary, why that is so important, why you want to be the best at what you do and what is it that you're going to be the best at?

If you already have a mission statement, congratulations! You are in the minority. If you have not, start to think about it now. Jot down notes, ask your staff, ask your family. Then, take some quiet, reflective time and write it out. Once you have it where you want it to be, frame it and put it in various locations throughout your office as a constant reminder to you and everyone why and how you do what you do so well.

If you'd like some examples, give me a call or send me an email at ginny@thestrategicimplementer.com.

1982 Hits