A practical partnership you can rely on

Executive coaching and practice management support delivered on your terms, addressing your specific needs

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track record


Tailored to
your business

Our sleeves are rolled up and we’re ready to dive in. .

When you need business troubleshooting it can be hard to know which direction to head in. Self-help and coaching take time and energy you don’t have. You need boots on the ground making sure change happens – not wasting time just talking about it. That’s where we’re different. Ironing out those hitches and setting a clear path forward should feel possible. We’re here to make sure it is.

Our team


Ginny Hudgens

Chairman and Founder

Ginny began a rich career in financial services as VP  in the Investment Banking Group of J.C. Bradford & Co., before moving on to work for a financial advisor where she helped take the firm from $7 million in assets under management to over $115 million in her role as COO.   Ginny managed all aspects of the firm, including team strategy and growth initiatives, before founding The Strategic Implementer in 2006.

Ginny is a graduate of the University of Louisville with a B.S. in Business Administration and is a published writer and speaker.

She is wife to Ken Luper, stepmother to Brian and his brother, David.  They have 3 grandchildren who they love spending time with.  They have two dogs, four cats and spend any free time traveling.

Contact Ginny directly at ginny@thestrategicimplementer.com or 225.751.8009.

Headshots for Business Professionals

Suly Salazar-Layton

Consulting Assistant

Suly joined The Strategic Implementer in August 2023.  She is assisting in the Hiring Division, with client onboarding and host of other projects.

Suly leverages over 30 years in the financial services industry through a variety of domestic and international roles in Marketing, Operations, Risk, Business Development, and Compliance. Her career spans GE Capital, Genworth Financial, MoneyGuidePro, Capital One, and Campbell Wealth Management. She cares deeply about helping people reach the retirement they want and has worked with thousands of financial professionals on connecting with women and couples. Suly has been quoted in the New York Times, AM Best, NAFA and other industry publications, and has been a presenter for top financial professional conferences.

As a lifelong learner who is passionate about helping youth, Suly is currently working on her Masters of Education in Counseling at William & Mary and is completing a school counseling internship at a local high school. A graduate of Yale University, Suly has served as the Alumni School Committee Director for the Yale Club of Richmond for over 15 years. She is a native of Colombia and lives in the Richmond, Virginia area. She loves traveling and spending time with her family, dog, and cats.

Contact Suly directly at suly@thestrategicimplementer.com or 504.323.5323


Brian Luper, Esq.

President, RIA Recruiting

Brian Luper joined The Strategic Implementer in November 2014.  With years of experience consulting with clients, Brian now contributes to strategic planning, marketing, and service modeling for our clients.  Brian leads the firm’s hiring division and is an expert on firm process development.  

Brian graduated from the University of Tennessee with a degree in Economics and then went on to Southwestern Law School in Los Angeles.  Brian then started and managed a law firm for five years.  It was then that he realized his passion for working with business owners and helping them achieve their goals and he joined The Strategic Implementer.

In his free time, Brian enjoys crossword puzzles, chess, and riding his bicycle.  Brian and his girlfriend Alli reside in Cincinnati with a dog and two cats.  

Contact Brian direct at Brian@riarecruiting.com 

Are we a good fit for you and your team?

While we’re very hands-on in our approach, we can’t do everything for you. There has to be buy-in from everyone to make change happen. That’s why we only work with businesses that are willing to embrace change and have the commitment, mindset and necessary resources to put that into practice. Our own business values are firmly centered around the importance of striking the right work/life balance and, if we’re honest, we prefer to work with like-minded business leaders who recognize the value of that for themselves and for their own workforce too.

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Your strategy

Clarify your vision, gain critical insight to inform decision making and identify resources required to take the smart next steps, with a clear roadmap to reach your goals

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Your People

Identify what’s missing from your team, build capacity creatively to enable progression and develop a thriving culture with compensation plans and career paths that work for everyone.

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Wellness Check

This comprehensive business audit will give you the insight you need to move forward. Not unlike gathering and collecting client data before putting together a financial plan, we look at the big picture, then dive into the details, to deliver solid actions to improve your firm’s health.

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Hiring Assistance

Hire right the first time with our  flat-free recruitment service (discounted for retainer clients). Let us take the hiring headache away - we’ll market the role and interview all candidates in advance so you only spend time meeting the final shortlist.


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Ready to start loving work, and life, again?


First schedule a free, no-hassle call with us and tell us what is keeping you up at night.


If we’re a good fit to work together, we’ll identify your challenges and develop a plan of action to overcome them.


Then, as an adjunct team member, we’ll come alongside you and your team to help you implement your plan.

Adding value at every available opportunity

When you work with our team at The Strategic Implementer, you don’t just get
executive coaching and practice management support, you get

  • A trusted partner who fully understands your business challenges
  • An adjunct member of your team supporting you and your staff when, and however, you need us
  • Access to a bevy of valuable resources developed specifically for businesses just like yours
  • A place within a community of business leaders who have been through the same challenges and come out the other side
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Your Wellness Checklist - Assess the Vital Signs of Your Firm in 8 easy steps

Are you putting in all the hours and still your business isn't performing as you'd hoped? Yet try and you might you just can't make progress as fast as you'd like. This FREE checklist is designed to help you root out exactly what's holding back your success. We cover the 8 simple steps you can take to get the clarity you deserve to solve your challenges and hit those goals.

Download Your Wellness Check Now

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You need guidance and support you can rely on

With the Strategic Implementer, you’ll have support you can trust. But don’t take our word for it, see what our clients say. And we’re happy to put you in touch with them so they can talk through how we have supported them to take their businesses to the next level. Don’t waste any more time feeling stuck and frustrated. Schedule a call today, for progress that isn’t painful.