Strong
track record
Hands-on
approach
Tailored to
your business
Our sleeves are rolled up and we’re ready to dive in. .
When you need business troubleshooting it can be hard to know which direction to head in. Self-help and coaching take time and energy you don’t have. You need boots on the ground making sure change happens – not wasting time just talking about it. That’s where we’re different. Ironing out those hitches and setting a clear path forward should feel possible. We’re here to make sure it is.
Our team
Ginny Hudgens
Ginny began a rich career in financial services as VP in the Investment Banking Group of J.C. Bradford & Co., before moving on to work for a financial advisor where she helped take the firm from $7 million in assets under management to over $115 million in her role as COO. Ginny managed all aspects of the firm, including team strategy and growth initiatives, before founding The Strategic Implementer in 2006.
Ginny is a graduate of the University of Louisville with a B.S. in Business Administration and is a published writer and speaker.
She is wife to Ken Luper, stepmother to Brian and his brother, David. They have 3 grandchildren who they love spending time with. They have two dogs, four cats and spend any free time traveling.
Contact Ginny directly at ginny@thestrategicimplementer.com or 423.504.1744
Suly Salazar-Layton
Suly joined The Strategic Implementer in August 2023 and helps with projects. She leverages over 30 years in the financial services industry through a variety of domestic and international roles in Marketing, Operations, Risk, Business Development, and Compliance. Her career spans GE Capital, Genworth Financial, MoneyGuidePro, Capital One, and Campbell Wealth Management. She graduated from Yale University and has a Masters of Education in Counseling from William & Mary. She is a native of Colombia and lives in the Richmond, Virginia area. She loves traveling and spending time with her family, dog, and cats.
Contact Suly directly at suly@thestrategicimplementer.com or 504.323.5323
Brian Luper, Esq.
Brian Luper joined The Strategic Implementer in November 2014 and in December of 2023, Brian spun off the hiring division from The Strategic Implementer to form RIA Recruiting.
Brian graduated from the University of Tennessee with a degree in Economics and then went on to Southwestern Law School in Los Angeles. Brian then started and managed a law firm for five years. It was then that he realized his passion for working with business owners and helping them achieve their goals and he joined The Strategic Implementer.
In his free time, Brian enjoys crossword puzzles, chess, and riding his bicycle. Brian and his girlfriend Alli reside in Cincinnati with 2 dogs and three cats.
Contact Brian direct at Brian@riarecruiting.com
Your strategy(opens in new tab)
Clarify your vision, gain critical insight to inform decision making and identify resources required to take the smart next steps, with a clear roadmap to reach your goals
Your People(opens in new tab)
Identify what’s missing from your team, build capacity creatively to enable progression and develop a thriving culture with compensation plans and career paths that work for everyone.
Wellness Check(opens in new tab)
This comprehensive business audit will give you the insight you need to move forward. Not unlike gathering and collecting client data before putting together a financial plan, we look at the big picture, then dive into the details, to deliver solid actions to improve your firm’s health.
Hiring Assistance(opens in new tab)
Hire right the first time with our flat-free recruitment service (discounted for retainer clients). Let us take the hiring headache away - we’ll market the role and interview all candidates in advance so you only spend time meeting the final shortlist.
Testimonials
I first hired Ginny to assist me with our firm’s compensation and incentive plan. After we hammered that out, we began to examine other areas of the firm. Ginny helped me realize I needed a Chief Operating Officer and we have hired a superstar (which Ginny & her team assisted in).
We continue to work together tweaking systems to make them better and more efficient. Ginny participates in our quarterly Traction meetings and brings ideas and resources to the table. She is a great sounding board for me, and I feel very comfortable discussing anything with her. She is honest and direct in her feedback which many Entrepreneurs need to keep them moving forward and focused.
I highly recommend you give Ginny a call.
Paul Carroll,
Principal & Senior Wealth Manager
Avion Wealth
The Woodlands,
TX
www.avionwealth.com
I was referred to Ginny by my Client Service Advisor at TD AmeriTrade. I knew we had some staffing issues but I was not sure where the “symptoms” we were experiencing were pointing. In my initial conversation with Ginny, I talked to her about having job descriptions for my staff. Ginny was able to help me realize that having job descriptions was just one of many steps involved in helping me put the right people in the right positions to be able to handle my firm’s explosive growth.
Ginny continues to work with me and my team in group calls and meetings and one-on-one to help us manage our growth and service our existing clients to the best of our ability. She has provided ideas and uses hands-on implementation to help us complete our action steps (which she assisted us in identifying) and reach our goals.
I would highly recommend you call Ginny and discuss your challenges with her.
David Frisch
President Frisch Financial Group
Melville,
NY
www.frischfinancial.com
I’ve hired and worked with a lot of consultants over the past three decades and for this very reason I was not interested in hiring another consultant to tell me what needs to be done and not have the ability to implement their recommendations and hang around and be accountable for the results, but I agreed to meet Ginny Hudgens at the behest of one of our vendors.
Ginny and I met for dinner and after some discussion, I decided to see what she had to offer. I completed her online questionnaire then she sent us a plan with recommendations and action steps. I called her a few days later and asked her when she could come to our offices and start working on her recommendations.
What differentiates Ginny from the rest of the pack is that she is does not expect you to do the work. She does it for you. What a refreshing difference. What most consultants don’t realize is that most entrepreneur’s don’t have the time to implement their recommendations. Ginny on the other hand knows that and that made all the difference for me and my firm.
Ginny has helped us realign our staff. She got rid of those employees who were not contributing and hired new employees who are highly motivated and came to us with “batteries included.” We now have what can only be described as the “Dream Team”.
With Ginny’s assistance, we now have a concrete marketing strategy in place and are ready to have one of our best years ever.
If Ginny invites you to dinner, I highly recommend you accept. It may just change your life and make you and your firm better.
Ron Roge
Chairman & CEO R.W. Roge & Company, Inc. Bohemia, NY
Ready to start loving work, and life, again?
Call
First schedule a free, no-hassle call with us and tell us what is keeping you up at night.
Plan
If we’re a good fit to work together, we’ll identify your challenges and develop a plan of action to overcome them.
Do
Then, as an adjunct team member, we’ll come alongside you and your team to help you implement your plan.
Here are some of the frequently asked questions you might have about working with The Strategic Implementer.
For us, strategy isn’t just a planning session or a big idea. It’s about identifying what matters most to your firm’s growth — then turning that into a clear, actionable roadmap. We help you define your vision, prioritize goals, and stay focused on execution.
This means your growth isn’t based on wishful thinking — it’s guided by the right steps, in the right order, at the right time.
Yes — most financial advisors do have a vision. What’s often missing is a structured path to make that vision happen. That’s where we come in.
We help you:
- Clarify and align your strategic priorities
- Break them down into focused quarterly goals
- Build habits, systems, and accountability to see them through
It’s not about thinking bigger — it’s about executing smarter
A traditional business plan outlines what you want to do. We focus on how to get it done — inside a real advisory firm with competing demands, clients to serve, and limited time.
We help you:
- Identify which ideas matter now (and which don’t)
- Create a rhythm for moving strategy forward without losing momentum
- Build internal habits and tracking tools so things don’t fall apart after the planning session ends
Absolutely. Many advisors hit a point where there are too many ideas — and no clear filter. We help you sort the urgent from the important, so your focus drives results, not just effort.
We’ll create:
- A short list of high-impact priorities
- Clear milestones and metrics
- A plan that aligns with your capacity and team structure
No more “starting everything” and finishing nothing.
That’s a common challenge. Strategy without execution is just noise. If your goals aren’t moving forward, we look at why — whether that’s delegation gaps, unclear roles, poor communication, or lack of follow-through.
We’ll work with you and your team to:
- Define ownership
- Create systems of accountability
- Build the discipline and habits needed to follow through
We don’t just design strategy — we help implement it.
Now’s the right time if:
- You’ve hit a ceiling — and you’re not sure why
- You’ve grown, but your business feels reactive instead of intentional
- You want to move forward but don’t have a clear path or process
- You’re tired of setting goals that don’t go anywhere
Strategic growth doesn’t happen by accident. We help you move from “stuck” to strategic — and actually follow through.
Advisory firms we work with on strategy typically see:
- Greater clarity about direction and decision-making
- Focused quarterly goals that actually get completed
- Team alignment around shared priorities
- Less noise, more traction
- A clear connection between effort and outcomes
You’ll spend less time reacting — and more time intentionally leading your firm.
It starts with a discovery call. We’ll talk about where you are, where you want to go, and whether our strategy implementation support is the right fit. You’ll leave the call with clarity — whether we work together or not.
Your Wellness Checklist - Assess the Vital Signs of Your Firm in 8 easy steps
Are you putting in all the hours and still your business isn't performing as you'd hoped? Yet try and you might you just can't make progress as fast as you'd like. This FREE checklist is designed to help you root out exactly what's holding back your success. We cover the 8 simple steps you can take to get the clarity you deserve to solve your challenges and hit those goals.
Download Your Wellness Check Now
You need guidance and support you can rely on
With the Strategic Implementer, you’ll have support you can trust. But don’t take our word for it, see what our clients say. And we’re happy to put you in touch with them so they can talk through how we have supported them to take their businesses to the next level. Don’t waste any more time feeling stuck and frustrated. Schedule a call today, for progress that isn’t painful.